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AW10 Watch, 1992–93

This is a Watch. It was designed by Dieter Rams and Dietrich Lubs and manufactured by Braun AG. It is dated 1992–93 and we acquired it in 1993. Its medium is stainless steel, quartz movement, glass, leather band. It is a part of the Product Design and Decorative Arts department.

The AW10 was Braun’s first analog wristwatch. The watch communicates time in a precise and straightforward manner with Helvetica numerals on a white face with a yellow second hand adding visual interest and clarity. During his decades at Braun, designer Dietrich Lubs’s work, often in collaboration with Rams, spanned a broad spectrum of products, from graphics for audio equipment, kitchen appliances, and shavers, to designs for watches, hair dryers, and clocks.

This object was donated by Dieter Rams. It is credited Gift of Dieter Rams.

Our curators have highlighted 3 objects that are related to this one.

Its dimensions are

Overall: 23.8 x 3.3 x 0.5 cm (9 3/8 x 1 5/16 x 3/16 in.)

Cite this object as

AW10 Watch, 1992–93; Designed by Dieter Rams and Dietrich Lubs; Germany; stainless steel, quartz movement, glass, leather band; Overall: 23.8 x 3.3 x 0.5 cm (9 3/8 x 1 5/16 x 3/16 in.); Gift of Dieter Rams; 1993-101-1

This object was previously on display as a part of the exhibition Bob Greenberg Selects.

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<ref name=CH>{{cite web |url= |title=AW10 Watch, 1992–93 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=19 October 2019 |publisher=Smithsonian Institution}}</ref>