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AW10 Watch, 1992–93
This is a Watch. It was manufactured by Braun AG. It is dated 1992–93 and we acquired it in 1993. Its medium is stainless steel, quartz movement, glass, leather band. It is a part of the Product Design and Decorative Arts department.
The AW10 was Braun’s first analog wristwatch. The watch communicates time in a precise and straightforward manner with Helvetica numerals on a white face with a yellow second hand adding visual interest and clarity. During his decades at Braun, designer Dietrich Lubs’s work, often in collaboration with Rams, spanned a broad spectrum of products, from graphics for audio equipment, kitchen appliances, and shavers, to designs for watches, hair dryers, and clocks.
It is credited Gift of Dieter Rams.
- Rotary Dial Wristwatch, 1988
- stainless steel, glass.
- Gift of Stephen Doyle.
- 1996-67-5
- Wristwatch
- plastic.
- 1987-78-1-a,b
- Fuel Gauge Wristwatch, 1988
- stainless steel, glass.
- Gift of Stephen Doyle.
- 1996-67-4
Our curators have highlighted 3 objects that are related to this one.
- IRT Wristwatch, 1988
- stainless steel, glass, leather.
- Gift of Stephen Doyle.
- 1996-67-1
- Mach 2 Cigarette Lighter, 1971
- cast metal.
- Gift of Dr. Richard Grant.
- 1988-5-4
- AB 21/s Travel Alarm Clock, 1978
- molded plastic, mechanical parts.
- Gift of Robert M. Greenberg.
- 2017-51-19
Its dimensions are
Overall: 23.8 x 3.3 x 0.5 cm (9 3/8 x 1 5/16 x 3/16 in.)
Cite this object as
AW10 Watch, 1992–93; Manufactured by Braun AG (Germany); Germany; stainless steel, quartz movement, glass, leather band; Overall: 23.8 x 3.3 x 0.5 cm (9 3/8 x 1 5/16 x 3/16 in.); Gift of Dieter Rams; 1993-101-1
This object was previously on display as a part of the exhibition Bob Greenberg Selects.
