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Print, 60 Watt Extra Life Bulbs

This is a Print. It was graphic design by Paul Rand and made for (as the client) Micarta. It is dated 1960s and we acquired it in 2002. Its medium is offset lithograph on cardboard. It is a part of the Drawings, Prints, and Graphic Design department.

Rand’s corporate identity for Westinghouse, introduced in 1960, features a stylized letter W that also resembles an electrical outlet. Similar in language to George Nelson’s 1949 Ball clock and the textile designs of Ray Eames, Westinghouse’s funky, mid-century logo remains in use today. Rand’s light bulb packaging emphasizes the wattage and shape of the bulb, information a consumer would be searching for.

It is credited Gift of Marion S. Rand.

  • Textile, Abacus
  • linen.
  • Museum purchase through gift of Mrs. William Goulding.
  • 2003-7-1
  • Edison Lamp
  • bamboo, glass, wood, brass, plaster, platinum, cork.
  • Smithsonian Institution, National Museum of American History, Cat. 310579.01.
  • 14.2012.44
  • Poster, Orion
  • lithograph on paper.
  • Gift of George R. Kravis II.
  • 2018-22-24

Our curators have highlighted 3 objects that are related to this one.

  • Poster, Philips
  • lithograph on paper.
  • Gift of George R. Kravis II.
  • 2018-22-42

Its dimensions are

H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.)

It is inscribed

Imprinted in white on square end of wrapper, upper center: W [underlined and encirled]; upper right corner: extra/life*/light/bulbs; lower left: 60; lower right corner: watt [outline drawing of light bulb]; on horizontal end of wrapper, left : 60; upper right corner: extra/life*/bulbs; lowr right corner: 2 bulbs 78¢/plus tax; on other horizontal end of wrapper, left: 60; upper right corner: extra/life*/bulbs; lower right corner: 7LT192-60A/Made in USA

Cite this object as

Print, 60 Watt Extra Life Bulbs; Graphic design by Paul Rand (American, 1914–1996); Client: Micarta; USA; offset lithograph on cardboard; H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.); Gift of Marion S. Rand; 2002-11-44

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Print, 60 Watt Extra Life Bulbs |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=28 January 2023 |publisher=Smithsonian Institution}}</ref>