This poster was designed by József Bottlik (Hungarian, 1897-1984) to advertise light bulbs produced by Orion, a light bulb and radio tube manufacturer which had been founded as the Hungarian Wolfram Lamp Factory and rebranded in 1924. Bottlik had been hired during the time of the rebranding as a graphic designer, and he continued to work for the company until 1965. This poster, a play on the style of sachplakat (object poster), features a striking rendering of an Orion light bulb handing above an open box of Orion brand light bulbs. Bottlik cleverly uses the rendering of the packaging to show the company’s logo. A luminous blue “S” hovers in the background, echoing the “S” in the filament of the Orion bulb. The meaning of the “S” has yet to be determined.
This object was donated by George R. Kravis II.
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Cite this object as
Poster, Orion; lithograph on paper; 2018-22-24
This object was previously on display as a part of the exhibition The Jazz Age: American Style in the 1920s.