Poster, 1979-42-6, 1977
This is a Poster. It was made for (as the client) Ing. C. Olivetti & C. S.p.A.. It is dated 1977 and we acquired it in 1979. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
For decades the firm Olivetti employed cutting-edge graphic designers to create their promotional posters. Milton Glaser conceived of this poster to advertise Mario Bellini’s Lexicon 83DL typewriter. The surrealist image features a sunlike sphere balancing on an index finger in a quiet landscape, evoking the equilibrium of the well-designed typewriter.
It is credited
Gift of Milton Glaser.
Our curators have highlighted 4 objects that are related to this one. Here are three of them, selected at random:
Its dimensions are
67.7 x 47.7 cm (26 5/8 x 18 3/4 in.)
It is inscribed
Imprinted in lower right: 1977 [Milton Glaser logo] / MILTON GLASER / Printed in Italy . cod. 3990937 G
Cite this object as
Poster, 1979-42-6, 1977; Client: Ing. C. Olivetti & C. S.p.A. (Italy); lithograph on paper; 67.7 x 47.7 cm (26 5/8 x 18 3/4 in.); Gift of Milton Glaser; 1979-42-6
This object was previously on display as a part of the exhibition Energizing the Everyday: Gifts From the George R. Kravis II Collection.