This is a Longchamp Store. It was designed by Heatherwick Studio and Thomas Heatherwick and made for (as the client) Longchamp. It is dated 2004–2006. Its medium is steel, rubber, slumped polymer, plywood.
How do you make customers overcome their inertia and walk up flights of stairs?
For Longchamp’s Manhattan flagship—on a problematic site with little street-level presence— the studio opened a skylight and designed a staircase that is a curving, terraced "landscape" of steel-plate ribbons to draw shoppers upstairs. The handrail and balustrade are unique slumped-glass panels shaped by heat and gravity. The ceiling— plywood sliced and peeled down to create hand- bag shelves— echoes the staircase. To celebrate the opening and its centennial, Longchamp issued a commemorative version of the Zip Bag, in the rust hues of the stairs.
It is credited
Courtesy of Heatherwick Studio.
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This object was previously on display as a part of the exhibition Provocations: The Architecture and Design of Heatherwick Studio.