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Poster, Miniwatt/ Philips Radio

This is a Poster. It was designed by A. M. Cassandre and printed by Alliance Graphique and made for (as the client) Philips. It is dated 1931. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

When legendary graphic designer A.M. Cassandre was hired in 1931 to produce this poster for the Dutch light bulb and radio tube manufacturer Philips, he was at the high point of his career. Together with fellow poster designer Charles Lupton, Cassandre had founded the printing and publishing collective Alliance Graphique in Paris, France.[1] Cassandre worked in the now widespread tradition of the sachplakat (object poster), and used as his focal point a detailed rendering of the product he was advertising: a Philips Miniwatt Type E444 diode-tetrode radio valve lamp. Cassandre cleverly placed the radio valve slightly to the left of the composition, rather than center it. He justified his text to the right, and created a striking typographic design, rendering the word “Miniwatt” in capital letters except for the two “i” characters. The design emphasizes the “mini” quality of the tube, which in Cassandre’s design is rendered at a greater scale than life size.

This object was donated by George R. Kravis II. It is credited Gift of George R. Kravis II.

  • Poster, Philips
  • lithograph on paper.
  • Gift of George R. Kravis II.
  • 2018-22-42

Our curators have highlighted 2 objects that are related to this one.

  • Poster, UNIC
  • lithograph on paper.
  • Gift of Merrill C. Berman in honor of Caitlin Condell.
  • 2016-12-1

Its dimensions are

H x W: 57 × 38.5 cm (22 7/16 × 15 3/16 in.) Mat: 71.1 × 55.9 cm (28 × 22 in.)

Cite this object as

Poster, Miniwatt/ Philips Radio; Designed by A. M. Cassandre (French, b. Ukraine, 1901–1968); Printed by Alliance Graphique; Client: Philips; lithograph on paper; H x W: 57 × 38.5 cm (22 7/16 × 15 3/16 in.) Mat: 71.1 × 55.9 cm (28 × 22 in.); Gift of George R. Kravis II; 2018-22-23

This object was previously on display as a part of the exhibition The World of Radio.

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<ref name=CH>{{cite web |url= |title=Poster, Miniwatt/ Philips Radio |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=1 April 2023 |publisher=Smithsonian Institution}}</ref>