Object Timeline


  • Work on this object began.


  • We acquired this object.



  • You found it!

Poster/Advertisement, Westinghouse Design Center

This is a Poster/Advertisement. It was graphic design by Paul Rand and made for (as the client) Micarta. It is dated 1968 and we acquired it in 2002. Its medium is offset lithograph on white paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Marion S. Rand.

Its dimensions are

68.6 x 47.0 cm (27 x 18 1/2 in. )

It is signed

Imprinted in black ink, upper left corner: Paul Rand

It is inscribed

Imprinted in black ink in bold, lower left quadrant, first column of text: Born: A new Design Center/ at Westinghouse/ Needed: graphic designers/ industrial designers/ architects and/ interior designers; imprinted lower center, second column of text: For the last six years Westinghouse has/ been preparing the way for a Corporate/ Design Center. It has the backing of/ the highest level. The Design Center was/ the idea of D.C. Burnham, president of/ Westinghouse. It reports to Marshall/ Evans, vice president to whom research,/ engineering, manufacturing and market-/ ing staffs also report. E.W. Seay has been/ named director of corporate design./ Eliot Noyes is the consultant director/ of design for Westinghouse. For the past/ six years he has helped shape the com-/ pany's design philosophy and has been a/ moving spirit in establishing the new/ design center. Paul Rand is graphics con-/ sultant. He designed the well-known/ Westinghouse symbol and guides graphics/ design in all areas. Charles Eames has/ produced one film for the company, and/ hopefully he will do more.; imprinted lower right quadrant, third column of text: Westinghouse has been called the most/ diversified company in the country with/ over 8,000 different products. We believe/ a designer can get broader experience,/ and have the opportunity to do better work,/ here than in most independent studios./ The new design center will have a staff/ of 30 architects and designers. We already/ have a number of them, but still need:/ manager, graphic design/ manager, architecture and interior design/ graphic designers/ architects and interior designers/ industrial designers./ If this sounds interesting, write:/ E.W. Seay, Westinghouse Electric Corp.,/ Gateway 3, Pittsburgh, Pa. 15222.

Cite this object as

Poster/Advertisement, Westinghouse Design Center; Graphic design by Paul Rand (American, 1914–1996); Client: Micarta; offset lithograph on white paper; 68.6 x 47.0 cm (27 x 18 1/2 in. ); Gift of Marion S. Rand; 2002-11-15

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/18695333/ |title=Poster/Advertisement, Westinghouse Design Center |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=27 March 2023 |publisher=Smithsonian Institution}}</ref>