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Poster, Volvo Taxi Car

This is a Poster. It was designed by Dan Friedman and made for (as the client) Volvo. It is dated 1976 and we acquired it in 1997. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by Ken Friedman. It is credited Gift of Ken Friedman.

Its dimensions are

83.7 × 58.4 cm (32 15/16 × 23 in.)

It is inscribed

Imprinted in black at lower left center [first column of text]: The ned for a truly functional city taxi / designed from the ground up expressly for / intracity transport has become acute. / Present taxis are, unfortunately, only slightly / modified versions of family sedans better / suited to the highway. This is why Volvo / decided to submit a very realistic proposal for / future city taxi development. / The Volvo taxi is spacious inside despite / compact outer dimensions. It is about 1 1/2 feet / shorter than today's taxi, six inches narrower / and more than a foot higher. Curb weight is / only 34 feet due to the short overhang. Lower center[second column of text]: Body construction is based on Volvo's "safety / cage" principles. A framework of immensly / strong girders surrounds the occupant area and / there are impact protectors on the doors. Energy-absorbing front and rear body sections / are designed to crumple at a controlled rate, / absorbing the collision force. / The heart of the heating/ventilation/air / conditioning system, along with the controls, is / positioned to the driver's right. Two condenser / fans are built into the roof. / The aerodynamic roof line features vents / which direct air behind the recessed, vertical / rear windows, keeping it clear in all weather. Lower right[third column of text]:Powering the VOlvo taxi is a six-cylinder diesel / engin featuring swirl combustion chambers. / Output is 70mph at 4500 rpm for a top speed / of 85 mph. A turbocharger can be fitted to / further increase horsepower. Either version / gives ample accleration for city traffic / conditions. / The quiet, smooth running automatic / transmission has no direct ties between the / engine and final drive. At its rear is a unique drop gear driving a forward pointing propshaft.

Cite this object as

Poster, Volvo Taxi Car; Designed by Dan Friedman (American, 1945–1995); offset lithograph on paper; 83.7 × 58.4 cm (32 15/16 × 23 in.); Gift of Ken Friedman; 1997-19-250

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/18673517/ |title=Poster, Volvo Taxi Car |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=9 December 2021 |publisher=Smithsonian Institution}}</ref>