GK 100 Jelly Fish Watch, 1985
Swatch aimed to compete with the inexpensive Japanese digital and quartz watches that dominated the market in the 1980s. The name Swatch is a contraction of “second watch,” meaning not one’s primary timepiece—suggesting that customers would desire to own and even wear more than one. Swatch watches contained 51 parts, as opposed to around 100 parts in the traditional Swiss watch. Other technical and cost-saving innovations included an ultra-sonic welding process, automated assembly, and simplified gearing.
It is credited
Gift of Robert M. Greenberg.
Our curators have highlighted 1 object that are related to this one.
Its dimensions are
L x W x D: 22.3 × 3.4 × 0.5 cm (8 3/4 × 1 5/16 × 3/16 in.)
Cite this object as
GK 100 Jelly Fish Watch, 1985; Manufactured by Swatch (Switzerland); molded plastic, metal; L x W x D: 22.3 × 3.4 × 0.5 cm (8 3/4 × 1 5/16 × 3/16 in.); Gift of Robert M. Greenberg; 2017-51-15-a,b
This object was previously on display as a part of the exhibition Bob Greenberg Selects.