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Poster, Monotales, 2012

This is a Poster. It is dated 2012 and we acquired it in 2015. Its medium is risograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

These posters are part of Felix Pfäffli’s ongoing series for Südpol, a multipurpose cultural center in Kriens, Switzerland. Before Pfäffli began the series in 2010, each Südpol poster was created by a different designer. Pfäffli maintains this diversity in his series, treating each new commission as an experiment in type, texture, and space. Such varied output befits the center, which Pfäffli has described as “a place with many different faces,” and which incorporates a theater, a music school, multiple concert and exhibition spaces, a flea market, and a restaurant. Pfäffli resists the standardized branding of many cultural institutions, and captures the unique character of the different performances and exhibitions he promotes, rather than presenting Südpol as a cultural and aesthetic monolith.
Despite their differences, these posters share a playful approach to typography. Working within the boundaries of an A3 format, Pfäffli must devote most of his limited space to the name of an event. As such, he transforms the letters themselves into expressive, graphic elements. He considers how these letters occupy space, and interact with each other. Pfäffli prints these posters using the small-scale Risograph technique suited to widespread distribution. Though inexpensively produced, Pfäffli’s designs pop off the page with intriguing dimensionality.

This object was featured in our Object of the Week series in a post titled The Rise of Risography.

It is credited Gift of Felix Pfäffli.

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Its dimensions are

42 × 29.8 cm (16 9/16 × 11 3/4 in.)

It is inscribed

Printed in green ink, vertically within typographic design: 12 / SÜD / POL; in green ink, vertically, along left edge: Monotales CH / Martina Linn CH; Konzert: <<Hidden / Thrills>> Release; Eintritt: 25.-/18.- / Türöffnung: 21 h

Cite this object as

Poster, Monotales, 2012; Switzerland; risograph on paper; 42 × 29.8 cm (16 9/16 × 11 3/4 in.); Gift of Felix Pfäffli; 2015-3-2

This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.

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<ref name=CH>{{cite web |url= |title=Poster, Monotales, 2012 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 September 2021 |publisher=Smithsonian Institution}}</ref>