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Vroom, 2011–present

This is a Project. It was designed by and collaborator: Johnson & Johnson. It is dated 2011–present.

A positive assets-based strategy building off new research that demonstrates early experiences fundamentally shape brain architecture in children, the Vroom campaign turns everyday moments into brain-building moments. Working with scientists, the design team developed a library of more than 1,000 easy, actionable tips in Spanish and English, distilling 5 basic interactions—look, chat, follow, stretch, and take turns. To transform everyday products into tools for imaginative parent-child play, Vroom partners with national brands explaining the “brainy background” science behind each interaction.

This object was previously on display as a part of the exhibition By the People: Designing a Better America.

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<ref name=CH>{{cite web |url= |title=Vroom, 2011–present |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=15 October 2019 |publisher=Smithsonian Institution}}</ref>