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Poster, Vivo in Typo, Affiches et alphabets

This is a Poster. It was designed by Philippe Apeloig and published by Philippe Apeloig and printed by Serica. It is dated 2008 and we acquired it in 2013. Its medium is screenprint on coated paper. It is a part of the Drawings, Prints, and Graphic Design department.

The French designer Philippe Apeloig made this poster to promote a 2008 exhibition of his own poster designs held at the Espace Topographie de l’art in Paris. To create the typography, Apeloig produced pages of computer-generated punctuation—such as periods, hyphens, and backslashes—and manipulated them into individual text forms by varying the spacing. Using a palette of only red, white, and black, Apeloig layered these text forms in different scales so that the title of the exhibition, Vivo in Typo, emerges as if it were woven together.

This object was featured in our Object of the Week series in a post titled Making a Poster is a Process.

It is credited Gift of Philippe Apeloig.

Our curators have highlighted 9 objects that are related to this one. Here are three of them, selected at random:

Its dimensions are

175 x 118 cm (5 ft. 8 7/8 in. x 46 7/16 in.)

Cite this object as

Poster, Vivo in Typo, Affiches et alphabets; Designed by Philippe Apeloig (French, b. 1962); Printed by Serica; France; screenprint on coated paper; 175 x 118 cm (5 ft. 8 7/8 in. x 46 7/16 in.); Gift of Philippe Apeloig; 2013-16-2

We have 1 video that features Poster, Vivo in Typo, Affiches et alphabets.

Philippe Apeloig on the VIVO IN TYPO poster

Graphic designer Philippe Apeloig describes the process and thinking behind his VIVO IN TYPO poster.

This object was previously on display as a part of the exhibition Making Design.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Vivo in Typo, Affiches et alphabets |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=4 June 2023 |publisher=Smithsonian Institution}}</ref>