Luggage Tag, Luggage Tag for Orient Line's Orion
This is a Luggage tag. It was designed by E. McKnight Kauffer and made for (as the client) Orient Line, Anderson, Green & Company Ltd.. It is dated ca. 1935. Its medium is letterpress. It is a part of the department.
Kauffer developed a diverse graphic identity to promote Orient Line’s new passenger liners to Australia and New Zealand. He designed everything from luggage tags and table assignment cards to promotional pamphlets and posters. Kauffer’s Orient Line logo customized many objects of daily use, including tableware that remained in production for decades.
It is credited
Private collection, New York.
Its dimensions are
8.3 × 14 cm (3 1/4 × 5 1/2 in.)
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.