Book, The Art of the Poster: Its Origin, Evolution, and Purpose
Kauffer regularly published and lectured about posters. The publication of this book, The Art of the Poster, firmly established him as an expert on the subject. Written as a manual for contemporary designers, the book also traces the history of advertising over two centuries and argues that artists must have a say in modern poster design.
It is credited
Smithsonian Libraries and Archives.
Its dimensions are
H x W (closed): 31.1 × 22.9 cm (12 1/4 in. × 9 in.)