Poster, Soaring to Success! Daily Herald-the Early Bird
In January 1917, a few months after making the woodcut Flight, Kauffer transformed the image into a poster design. He submitted it to the Poster Gallery section of Colour magazine, which featured unpublished commercial artwork to encourage businesses to employ artists. In 1919 Kauffer’s friend Francis Meynell picked the design to advertise the British Labour Party newspaper Daily Herald. The bright, cheerful yellow and flock of birds taking flight signaled the rise of postwar Britain.
It is credited
Courtesy of William W. Crouse.
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Its dimensions are
H x W: 200.7 × 160 cm (6 ft. 7 in. × 5 ft. 3 in.) Frame H x W x D: 226.1 × 165.1 cm (7 ft. 5 in. × 5 ft. 5 in.)