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Whim Mobile App, 2015

This is a Whim Mobile App. It was designed by Whim and MaaS Global Ltd. It is dated 2015.

The mobile app, Whim, promotes “Mobility as a Service” (MaaS). Both subscription-based and pay-as-you-go, the app charts multimodal travel routes with seamless connections between public transit, bikes, taxis, and car sharing. Focusing on the user’s needs and the convenience of a network that combines different modes of transport will hopefully inspire people to be less dependent on private car ownership and use alternative means of transport. Whim is currently used in Birmingham, England, Helsinki, and Antwerp.

Interactive, Whim
Roope Kolu and Apaar Tuli

MaaS Network Visualization
Digital print

This generic city map shows multimodal ways in which people can use Whim to plan their day-to-day travel needs.

It is credited Courtesy of MaaS Global.

Our curators have highlighted 4 objects that are related to this one. Here are three of them, selected at random:

  • Plate
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  • Gift of Henry Dreyfuss.
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This object was previously on display as a part of the exhibition The Road Ahead: Reimagining Mobility.

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<ref name=CH>{{cite web |url= |title=Whim Mobile App, 2015 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=16 December 2019 |publisher=Smithsonian Institution}}</ref>