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1988 |
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2009 |
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2025 |
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Poster, The Business of Design
This is a Poster. It was designed by Massimo Vignelli. It is dated 1988 and we acquired it in 2009. Its medium is offset lithograph on white wove paper. It is a part of the Drawings, Prints, and Graphic Design department.
Graphic designers Michael Bierut and Massimo Vignelli collaborated on the design of this poster while working at Vignelli Associates. The International Center for Design New York (IDCNY) hired the studio to create material to promote its series of seminars on “the business of design,” which gives this poster its title. Vignelli viewed graphic design as a way of organizing information, so the hierarchy of type, with respect to size and weight of the letterforms, is clearly delimited. He was also known to use only a handful of clean and modern typefaces on any given project, upholding his idea that typefaces should be objective; for Vignelli, the role of typography was to effectively communicate the concept of a work. In The Business of Design, created in 1988, the layout is organized on a grid, as is customary with Vignelli’s printed matter, and the graphic dollar sign is a composition of lines, angles, and shading, making the image appear to recede into the page.
This object was
donated by
Massimo Vignelli and Lella Vignelli.
It is credited Gift of Lella and Massimo Vignelli.
- Poster, Architecture in Japan
- offset lithograph on white wove paper.
- Gift of Lella and Massimo Vignelli.
- 2009-42-9
- Book Cover, The Great Gatsby, 1947
- offset lithograph on glossy white wove paper.
- Gift of Tamar Cohen and Dave Slatoff.
- 1993-31-165-5
- Poster, Post Office Savings, Bank Your Money Here
- offset lithograph on paper.
- Gift of Mrs. E. McKnight Kauffer.
- 1963-39-85
Our curators have highlighted 3 objects that are related to this one.
- Poster, The Art of Inhabitation
- screenprint on paper.
- Gift of Experimental Jetset.
- 2014-40-5
- Advertising Flyer, "Free Flows of Information and the Politics of Commons"...
- digital print on wove paper.
- Gift of Mieke Gerritzen.
- 2009-39-5
- Booklet, New Institute Booklet
- offset lithograph on paper.
- Gift of Karel Martens.
- 2014-2-6
Its dimensions are
81.1 × 45.9 cm (31 15/16 × 18 1/16 in.)
It is inscribed
Printed in black ink, lower margin: Design: Michael Bierut/Vignelli Associates
Cite this object as
Poster, The Business of Design; Designed by Massimo Vignelli (Italian, active USA, 1931–2014); USA; offset lithograph on white wove paper; 81.1 × 45.9 cm (31 15/16 × 18 1/16 in.); Gift of Lella and Massimo Vignelli; 2009-42-14
