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Object Timeline

-0001

1975

  • Work on this object began.

1995

  • Work on this object ended.

2002

  • We acquired this object.

2013

2015

2025

  • You found it!

Poster, He Who Stops Being Better Stops Being Good, IBM Excellence Plus

This is a Poster. It was graphic design by Paul Rand. It is dated ca. 1985 and we acquired it in 2002. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Marion S. Rand.

Its dimensions are

32.9 x 25.2 cm (12 15/16 x 9 15/16 in. )

It is signed

Signed [imprinted] in black, upper right corner: Design: Paul Rand

It is inscribed

Imprinted in black, along lower right edge, verticle (facing in): IBM Excellence Plus

Cite this object as

Poster, He Who Stops Being Better Stops Being Good, IBM Excellence Plus; Graphic design by Paul Rand (American, 1914–1996); USA; offset lithograph on paper; 32.9 x 25.2 cm (12 15/16 x 9 15/16 in. ); Gift of Marion S. Rand; 2002-11-32

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/18695367/ |title=Poster, He Who Stops Being Better Stops Being Good, IBM Excellence Plus |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=3 November 2025 |publisher=Smithsonian Institution}}</ref>