This object is currently on display in room 302 as part of Underground Modernist: E. McKnight Kauffer. There are 30 other images of this object. See our image rights statement.

 

See more objects with the tag transportation, ships, cruises.

Object Timeline

1932

  • Work on this object began.

1942

  • Work on this object ended.

1963

  • We acquired this object.

2015

2018

2021

2022

  • You found it!

Booklet, Orient Line to Australia, Ships and Services

This is a Booklet. It was designed by E. McKnight Kauffer and printed by Lund Humphries and made for (as the client) Orient Line, Anderson, Green & Company Ltd.. It is dated ca. 1937 and we acquired it in 1963. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.


Kauffer developed a diverse graphic identity to promote Orient Line’s new passenger liners to Australia and New Zealand. He designed everything from luggage tags and table assignment cards to promotional pamphlets and posters. Kauffer’s Orient Line logo customized many objects of daily use, including tableware that remained in production for decades.

This object was donated by Mrs. Edward McKnight Kauffer. It is credited Gift of Mrs. E. McKnight Kauffer.

Its dimensions are

22.9 × 20.1 cm (9 in. × 7 15/16 in.)

It is signed

Printed in script, in white ink, lower right: E. McK. K.

It is inscribed

Printed in black ink, fifteenth page of brochure, lower right: Printed in Great Britain by Lund Humphries, London and Bradford

Cite this object as

Booklet, Orient Line to Australia, Ships and Services; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; lithograph; 22.9 × 20.1 cm (9 in. × 7 15/16 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-574

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/18448355/ |title=Booklet, Orient Line to Australia, Ships and Services |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 June 2022 |publisher=Smithsonian Institution}}</ref>