Poster, Winter Sales Are Best Reached by Underground
This is a Poster. It was designed by E. McKnight Kauffer and printed by Johnson, Riddle & Company Ltd. and made for (as the client) Underground Electric Railways of London Company Ltd.. It is dated 1924 and we acquired it in 1963. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.
The tagline—”Winter Sales Are Best Reached by Underground”—was a pitch to increase ridership by reminding savvy female shoppers to take the Underground in stormy weather. Kauffer’s women, bundled in overcoats or obscured by umbrellas, are largely androgynous. Drawing on both 19th-century Japanese prints and cubist abstractions, these silhouetted figures battle against slanting rain, wind, or snow.
This object was
Mrs. Edward McKnight Kauffer.
It is credited
Gift of Mrs. E. McKnight Kauffer.
Our curators have highlighted 2 objects that are related to this one.
Its dimensions are
100.5 × 62.2 cm (39 9/16 × 24 1/2 in.)
It is signed
Printed in script, in olive ink, center left: E. MCKNIGHT; center right: KAUFFER. '24
It is inscribed
Printed in black ink, lower left: 1453/1000/11/9/24; 55. BROADWAY, WESTMINSTER. S.W.; lower right: JOHNSON, RIDDLE & CO., LTD., LONDON, S.E.I.
Cite this object as
Poster, Winter Sales Are Best Reached by Underground; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); Printed by Johnson, Riddle & Company Ltd.; Client: Underground Electric Railways of London Company Ltd.; USA; lithograph; 100.5 × 62.2 cm (39 9/16 × 24 1/2 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-30
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.