Poster, A Subway Poster Pulls, 1947
This is a Poster. It was designed by E. McKnight Kauffer and made for (as the client) New York Subway Advertising Company. It is dated 1947 and we acquired it in 1963. Its medium is screenprint. It is a part of the Drawings, Prints, and Graphic Design department.
With a renowned reputation for public transport posters in London, Kauffer utilized his design skills to promote the New York City network in 1947. This poster encourages businesses to purchase poster space in the New York subway system, where their message will have a magnetic power of attraction. Kauffer includes a triangular slice of commuters, the mobile and eager audience for advertising.
This object was
Mrs. Edward McKnight Kauffer.
It is credited
Gift of Mrs. E. McKnight Kauffer.
Its dimensions are
H x W (linen backing): 125.7 × 84.7 cm (49 1/2 × 33 3/8 in.) H x W (irreg.): 116.2 × 76.5 cm (45 3/4 × 30 1/8 in.)
It is signed
Printed in script, in gray, lower right: E. McKnight Kauffer.
It is inscribed
Lower right in gray: [NYSA logo]
Cite this object as
Poster, A Subway Poster Pulls, 1947; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; screenprint; H x W (linen backing): 125.7 × 84.7 cm (49 1/2 × 33 3/8 in.) H x W (irreg.): 116.2 × 76.5 cm (45 3/4 × 30 1/8 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-119