The Detroit Wallpaper Company got their start in 2004 as Great Wall, designing patterns and wall murals for clients on a bespoke basis. To better fulfill their own creative vision they launched The Detroit Wallpaper Company in 2012, offering a full range of wallpaper designs with an online color editing tool which allows clients to create unique wallpapers through custom colorization.

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<ref name=CH>{{cite web |url= |title=The Detroit Wallpaper Company |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=17 January 2022 |publisher=Smithsonian Institution}}</ref>