After a decade in mainstream advertising, Singaporean designer Theseus Chan founded the independent consulting firm, WORK, in 1997. Three years later, he created a sibling publication, Werk magazine. Frustrated by the aesthetic tedium and reserve he perceived at larger ad agencies, Chan used these new ventures to foster innovative design. With WORK, he has devised unconventional new modes of advertising, including “guerrilla” pop-up stores and promotional zines. He draws inspiration from street art to represent his luxury clientele, who include Comme des Garçons and Louis Vuitton. WORK has also designed branding and advertisements for the 2006 Singapore Biennale, Adidas, Uniqlo, and UBS Bank, among... more.