Empire Marketing Board

The Empire Marketing Board (EMB) was established in 1926 by the British Government and helmed by Sir Stephen Tallents. The underlying intent behind the EMB was a commercial drive: it aimed to increase the consumption of goods and products in the British Empire’s supply chain and thereby continue to bolster its strength. In addition to funding research on the Empire supply chain, the EMB developed an extensive publicity campaign. Within the EMB, a Poster Committee was established, spearheaded by Frank Pick, to hire the period’s most innovative artists and create poster campaigns for the EMB. As a government agency, the EMB was able to design and erect large-format, wooden frames in railway stations, on... more.