Roger Swales studied 3D design at the Bristol Polytechnic and went to work for Pentagram (London) and Philips Design (Netherlands) in the 1990s. Notable projects included a line of small appliances for a Philips Alessi colaboration (1994), for which he designed the water kettle, winning the Kho Liang le Design Award. Swales served as a judge at the iF Product Design Awards in 2010 and at the Hong Kong Exporters’ Associate Adjudication and Forum in 2012. He is a co-founder of the design firm GRO. “Simple, iconic sketches continue to fascinate me. Sketching is powerful, as it allows a designer to visually think and freely explore. The way a line is drawn contains a spirit, energy, balance, personality and... more.

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<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/people/1158804331/ |title=Roger Swales |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=17 October 2019 |publisher=Smithsonian Institution}}</ref>