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Magazine Page, The Modern Priscilla, vol. 35, no. 7; Kleinert’s Gem Dress Shields

This is a Magazine page. It was published by The Priscilla Publishing Company and made for Kleinert's. It is dated September 1921. Its medium is offset lithography on paper. It is a part of the Smithsonian Libraries department.

The number of women purchasing women’s magazines soared in the first decades of the 20th century. Modern Priscilla was one of many publications specifically targeting women that exploded on the scene at a time when women were increasingly being identified as the major consumer group in American society. These magazines were profit-driven businesses that had to satisfy two key customers: the advertisers who purchased space in the publication and the readers who bought the finished product. Advertisements for beauty products, personal hygiene, and fashion accessories were presented alongside ads for household goods and magazine features on cooking, housekeeping, needlework, home decorating, short stories, and fashion and beauty tips. To be a modern woman and homemaker meant buying these products and following the societal dictates of fashion and grooming. Dress shields helped maintain a clean appearance, preventing perspiration from showing, and protected fabrics from perspiration stains.

It is credited Collection of Smithsonian Institution Libraries.

Its dimensions are

H x W: 36 × 25.5 cm (14 3/16 × 10 1/16 in.)

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Magazine Page, The Modern Priscilla, vol. 35, no. 7; Kleinert’s Gem Dress Shields |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 January 2023 |publisher=Smithsonian Institution}}</ref>