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Flyer, Playboy Architecture 1953-1979 (Invitation)

This is a Flyer. It was designed by Experimental Jetset, Erwin Brinkers, Marieke Stolk and Danny van den Dungen. It is dated 2012 and we acquired it in 2015. Its medium is offset print on folded paper. It is a part of the Drawings, Prints, and Graphic Design department.

In 2012, the design team Experimental Jetset created the graphic identity for the exhibition “Playboy Architecture, 1952-1979” at NAiM / Bureau Europa, an architecture institute in Maastricht, The Netherlands. The exhibition looked at influence of Playboy Magazine on architecture and design, and was curated by the M+M (Media and Modernity) Program at the Princeton University School of Architecture. Experimental Jetset took the iconic bunny logo of Playboy and cropped and rotated it, creating a “multi-eyed entity” that alluded to the exhibitions themes. The designers chose to print some of the text in pink, a reference to the “notion of flesh,” but also “an attempt to somewhat undermine the ‘machismo’ of the subject of the exhibition. After all,” the designers have noted, “pink is often seen as an effeminate colour.” The design was altered to suit three different formats: a large, poster screenprinted by Wyber Zeefdruk was used to advertise the exhibition outdoors. A smaller poster, offset-printed by Lenoirschuring, advertised the exhibition indoors. A folder pamphlet served as an invitation.

It is credited Gift of Experimental Jetset.

Its dimensions are

42 × 29.7 cm (16 9/16 × 11 11/16 in.)

Cite this object as

Flyer, Playboy Architecture 1953-1979 (Invitation); Designed by Experimental Jetset, Erwin Brinkers (Dutch, b. 1973), Marieke Stolk (Dutch, b. 1967), Danny van den Dungen (Dutch, b. 1971); The Netherlands; offset print on folded paper; 42 × 29.7 cm (16 9/16 × 11 11/16 in.); Gift of Experimental Jetset; 2015-2-7

This object was previously on display as a part of the exhibition How Posters Work.

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<ref name=CH>{{cite web |url= |title=Flyer, Playboy Architecture 1953-1979 (Invitation) |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=4 June 2023 |publisher=Smithsonian Institution}}</ref>