This object has not been digitized yet.

The image is © Philippe Apeloig.

 

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Object Timeline

2008

  • Work on this object began.

2014

  • We acquired this object.

2020

  • You found it!

Print, Design for Letter "V" in Black, White, and Red, for "Vivo in Typo" Poster, 2008

This is a Print. It was designed by Philippe Apeloig. It is dated 2008 and we acquired it in 2014. Its medium is digital print on paper. It is a part of the Drawings, Prints, and Graphic Design department.

In 2006 Philippe Apeloig designed a poster for an installation of his posters at Espace Topographie de l’Art in Paris, entitled Vivo in Typo. A group of nineteen preparatory drawings and prints document Apeloig’s design process for creating Vivo in Typo, documenting the evolution of this poster design. Apeloig’s compositional studies are worked out in pen and ink by hand. On one of these sheets, he also jots down his thoughts for the matrix (foundational elements) out of which the poster will be created. The matrix is composed of different punctuation marks-- dashes, semicolons, and vertical bars. The digital prints highlight moments in the designer’s computer process. Using the computer, Apeloig or a member of his studio built up layers of markings, applying different kernings or adjustments to the spacing of individual letter forms and then laid these examples one on top of another. One of these later process prints shows the letters placed on a red ground, which comes close t

This object was donated by Philippe Apeloig. It is credited Gift of Philippe Apeloig.

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Its dimensions are

42.1 × 29.7 cm (16 9/16 × 11 11/16 in.)

Cite this object as

Print, Design for Letter "V" in Black, White, and Red, for "Vivo in Typo" Poster, 2008; Designed by Philippe Apeloig (French, b. 1962); France; digital print on paper; 42.1 × 29.7 cm (16 9/16 × 11 11/16 in.); Gift of Philippe Apeloig; 2014-34-19

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/68515685/ |title=Print, Design for Letter "V" in Black, White, and Red, for "Vivo in Typo" Poster, 2008 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=23 November 2020 |publisher=Smithsonian Institution}}</ref>