Object Timeline
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1969 |
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1972 |
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2021 |
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2023 |
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2025 |
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Poster, John Deere Symbols
This is a Poster. It is dated March 20 1969 and we acquired it in 1972. Its medium is diazoprint with printed card. It is a part of the department.
An image is easier to read in a limited space—such as on a control knob or a keyboard button—than a written caption. In the 1960s, as John Deere started selling farm equipment around the world, Dreyfuss and his design team placed symbols on all controls and instruments for the safety and ease of Deere’s global users.
Using the example of a Deere vehicle dashboard’s knobs and levers, the Symbol Sourcebook pointed out how three-dimensional shapes can also be symbols. The fluted, round, notched, and perforated shapes shown here are recognized by the operator’s touch in addition to sight.
It is credited Gift of Henry Dreyfuss.
Its dimensions are
H x W: 47.6 × 55.2 cm (18 3/4 × 21 3/4 in.)
Cite this object as
Poster, John Deere Symbols; diazoprint with printed card; H x W: 47.6 × 55.2 cm (18 3/4 × 21 3/4 in.); Gift of Henry Dreyfuss; 1972-88-1-13
This object was previously on display as a part of the exhibition Give Me a Sign: The Language of Symbols.
