See more objects with the tag travel, transportation, London Underground.

Object Timeline

  • We acquired this object.

1930

  • Work on this object began.

2020

2021

2025

  • You found it!

Poster, Shop between 10 and 4, The Quiet Hours

This is a Poster. It was designed by E. McKnight Kauffer and published by Underground Electric Railways of London Company Ltd. and printed by Vincent Brooks, Day & Son.

This object is not part of the Cooper Hewitt's permanent collection. It was able to spend time at the museum on loan from Merrill Berman as part of Underground Modernist: E. McKnight Kauffer.

It is dated 1930. Its medium is lithograph. It is a part of the department.


The Underground was constantly seeking ways to alleviate congestion, and frequently commissioned posters to promote the use of trains during off-peak hours. This pair encourages play at night and shopping by day. The airbrushed rays of color suggest mechanical precision.








It is credited Collection of Merrill C. Berman.

Its dimensions are

101.6 × 63.5 cm (40 × 25 in.)

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/2318805146/ |title=Poster, Shop between 10 and 4, The Quiet Hours |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 March 2025 |publisher=Smithsonian Institution}}</ref>