This is a Poster. It was designed by Paul Rand. It is dated 1951 and we acquired it in 1981. Its medium is screenprint on white wove paper. It is a part of the Drawings, Prints, and Graphic Design department.
This classic poster by Rand—based on the cover of a book—creates a rudimentary sensation of depth as the black letters float in front of white ones. Why do we accept this illusion? Similar effects occur in our perception of the physical world, where our visual system assures us that partially hidden objects exist in their entirety. The brain reconnects the interrupted letters because their visible edges align.
It is credited
Gift of Various Donors.
Our curators have highlighted 8 objects that are related to this one. Here are three of them, selected at random:
Its dimensions are
H x W x D: 91.6 × 61.3 cm (36 1/16 × 24 1/8 in.)
It is signed
Signed in graphite, lower right (underlined): Paul Rand
Cite this object as
Poster, DADA; Designed by Paul Rand (American, 1914–1996); USA; screenprint on white wove paper; H x W x D: 91.6 × 61.3 cm (36 1/16 × 24 1/8 in.); Gift of Various Donors; 1981-29-206