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Object Timeline

1934

  • Work on this object began.

1937

  • We acquired this object.

2013

2015

2017

2019

  • You found it!

Drawing, Design for Alteration of the Avon Theater, 1934

This is a Drawing. It was made for (as the client) CBS (Columbia Broadcasting System). It is dated 1934 and we acquired it in 1937. Its medium is graphite on white tracing paper. It is a part of the Drawings, Prints, and Graphic Design department.

Lescaze’s projects for Columbia Broadcasting System (CBS) in the 1930s and 40s helped codify the company’s public identity through graphic and architectural decisions. Here Lescaze illustrates his proposal for the renovation of a midtown theater into a modern recording and performance space for CBS that would be conducive to recording while establishing a corporate identity.

It is credited Gift of William E. Lescaze.

Our curators have highlighted 3 objects that are related to this one.

Its dimensions are

57 × 76.2 cm (22 7/16 × 30 in.)

It is signed

Signed in graphite, lower right: #398 rev 30 34 / Lescaze arch

Cite this object as

Drawing, Design for Alteration of the Avon Theater, 1934; Client: CBS (Columbia Broadcasting System) (United States); USA; graphite on white tracing paper; 57 × 76.2 cm (22 7/16 × 30 in.); Gift of William E. Lescaze; 1937-37-5

This object was previously on display as a part of the exhibition The World of Radio.

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<ref name=CH>{{cite web |url=https://www-6.collection.cooperhewitt.org/objects/18344547/ |title=Drawing, Design for Alteration of the Avon Theater, 1934 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=24 April 2019 |publisher=Smithsonian Institution}}</ref>